The growth of social media throughout the years has been colossal and it shows no signs of stopping. Given the massive scale of the reach in sharing information, plenty of industries such as healthcare have embraced the power of social media.
Social media has broken down borders. Connecting with fellow physicians, nurses, residents, or patients is not a problem anymore, regardless of time and distance. And who knew that a humble hashtag can be used to filter enormous amounts of information?
New technologies is an inevitable part of the landscape of present and future medicine. Social media is an open environment where everything posted is public domain. This means that patients and the general public can view posts and comments. This brings in some risks. It is important to define the appropriateness of the information posted and shared in health professional discussions to avoid medical and legal problems.
The European School of Urology (ESU) recognises the potential of social media in the field of urology. And that is why it offers several social media courses at the upcoming 32nd Annual EAU Congress (EAU17) in London to educate healthcare professionals about the benefits and risks of using social media.
Personalised hands-on workshop for beginners
For novices in the field of social media, there is a personalised hands-on workshop at the Social Media Helpdesk, which is located at the Boulevard. Representative of the Young Urologist Office (YUO) will be the designated guide. Each workshop will be tailored to personal interests, but topics could include:
- Social media as added value for urology
- Kinds of social media platforms
- Terminologies used
- How to set up a Twitter and/or Facebook account
- What to post and/or tweet
- Who to follow
- Do’s & Don’ts
A total of four workshops will be held daily from 25 to 27 March from 11:00 to 13:00. Each workshop will take approximately 30 minutes and only one to two delegates can participate per session. Registration fee is EUR 20.
Advanced social media course: Take it to the next level
The advanced course is for healthcare professionals who are already active in social media but would like to take it to the next level. The course will cover the following topics:
- Source for scientific research
- Dissemination of content
- Interaction with patients
- Guidelines in using social media
- Reputation Management
- Measurement and Analytics – Impact Factor
The advanced course is classroom-based intended for a maximum of 100 participants. Various social media experts with a urological background will share their knowledge and experiences. The course will take place on Sunday, 26 March at 12.00 or 12.30 in Room 13. Registration fee is EUR 42 for EAU members. Residents pay EUR 30.
Social Media Helpdesk
For basic inquiries, please visit the walk-in Social Media Helpdesk at the Boulevard (Level 1) in front of the registrations area, where there will be live tweeting as well.
The EAU Community Manager will answer basic questions, assist in creating social media accounts, and help post on various platforms from 11.00 to 13.00 on 25 to 27 March. No registration necessary. This service is for free.